Build Sequences Based on Lead Engagement
Let your outreach work smarter, not harder! Smart Sequences use intelligent algorithms to time every message across multiple channels, ensuring each touchpoint feels personal, timely, and perfectly placed.
Maximize Engagement with Smart Sequences
Building effective outreach campaigns requires more than sending messages—it’s about creating a personalized journey based on lead engagement. Smart Sequences connect multiple touchpoints across channels so every prospect gets a tailored experience that increases replies and conversions.
A dynamic workflow that adapts to behavior
With Smart Sequences, you can combine up to seven different actions in a single campaign and design a workflow that evolves with your audience. Set time delays between steps to keep prospects engaged without overwhelming them—then nurture leads through the funnel at the right pace.
Multichannel touchpoints that feel natural
Multichannel engagement works because it meets prospects where they’re most active. Use interest-based interactions,
personalized messages, and activity-based triggers to build familiarity before direct outreach—creating trust and
improving recognition.
For deeper interaction, incorporate advanced messaging and additional channels to stay visible and relevant.
Smart Sequences can also support data discovery so high-value prospects don’t slip through the cracks—keeping your
outreach consistent without feeling intrusive.
Smart Sequences: Multichannel Outreach Workflow
A 7-step outreach sequence with suggested delays and conditional triggers, designed for multichannel engagement.
Workflow Steps
View Profile
Warm up the lead and generate curiosity.
If action reciprocated, proceed to Step 2.
Invite to Connect
Networking or business discussion.
If not accepted after 3 days, trigger Step 4.
Post-Connect
Send a personalized message after connection.
If no reply, trigger follow-up in Step 6.
Follow
Show continued interest if invite not accepted.
Helps keep your name visible.
Multichannel Message
Reach out via designated channel for non-connections.
If no response, trigger Email Discovery.
Email Discovery
Find and verify prospect’s professional email.
If email is found, proceed to Step 7.
Email Message
Send a tailored email with value-driven content.
A/B test follow-ups based on open/reply behavior.