đ Build Sequences Based on Lead Engagement
Let your outreach work smarter, not harder! Smart Sequences use brainy algorithms to time your messages just rightâacross email and LinkedInâso every touchpoint feels personal and perfectly placed.
đ Increased Responses, Increased Revenue
Maximize Engagement with Smart Sequences
Building effective outreach campaigns requires more than just sending messagesâitâs about crafting a personalized journey based on lead engagement. Smart Sequences revolutionize your outreach strategy by enabling you to integrate multiple touchpoints across different channels. This approach ensures that every prospect receives a customized experience, significantly increasing response rates and conversions.
With Smart Sequences, you can combine up to seven different actions in a single campaign, creating a dynamic workflow that adapts to your audienceâs behavior. Instead of relying on a one-size-fits-all approach, you can define time delays between each step, ensuring that prospects arenât overwhelmed with messages while keeping them engaged. This flexibility allows you to nurture leads effectively, guiding them through the sales funnel at the right pace.
The power of multichannel engagement lies in its ability to reach prospects where they are most active. By strategically using actions such as viewing a profile, inviting to connect, sending messages, and following on professional networks, you establish familiarity before making direct contact. This warm-up phase builds credibility and increases the likelihood of positive interactions.
For deeper engagement, InMail messages and email outreach provide alternative ways to communicate with leads who may not respond to initial connection requests. Smart Sequences allow you to incorporate email discovery, ensuring that no opportunity is missed when reaching out to high-value prospects. By diversifying communication channels, you maintain visibility and stay top-of-mind without being intrusive.
đ Why Smart Sequences Work
| Benefit | Description |
|---|---|
| Adaptive | Responds to user behavior in real time, allowing sequences to adjust dynamically. |
| Personalized | Tailors messaging based on individual actions, increasing relevance and response. |
| Efficient | Automates follow-ups and outreach steps, saving time without sacrificing quality. |
| Scalable | Easily manage outreach across hundreds of leads while maintaining a human touch. |
Smart Sequences: Multichannel Outreach Workflow
| Step | Action | Purpose | Suggested Time Delay | Triggered Response Option |
|---|---|---|---|---|
| 1 | View Profile | Warm up the lead and generate curiosity | Day 1 | If profile viewed, proceed to Step 2 |
| 2 | Invite to Connect | Initiate contact on LinkedIn | Day 2 | If not accepted after 3 days, trigger Step 4 |
| 3 | Message (Post-Connect) | Send a personalized message after connection | 1â2 days after connection | If no reply, trigger follow-up in Step 6 |
| 4 | Follow | Show continued interest if invite not accepted | Day 5 | Helps keep your name visible |
| 5 | InMail Message | Reach out via InMail for non-connections | Day 6â7 | If no response, trigger Email Discovery |
| 6 | Email Discovery | Find and verify prospectâs professional email | Day 8 | If email is found, proceed to Step 7 |
| 7 | Email Message | Send a tailored email with value-driven content | Day 9 | A/B test follow-ups based on open/reply behavior |
At Outbound Contact, we deliver a powerful sales engagement platform built for revenue teamsâcombining LinkedIn automation and smart email sequences to drive awareness, boost engagement, and close more deals.
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(512) 240-9299
info@outboundcontact.com
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