A Unified Outreach Platform Built to Power Team Growth

Outreach Priorities (Next 12 Months)

Teams:

• When it comes to LinkedIn and Email outreach, what are your top priorities for the next 12 months?
• What types of leads or contacts are you hoping to attract through LinkedIn and Email outreach? Examples: decision-makers, referral partners, high-intent inquiries (short- and long-term).
• Are you primarily looking to generate new opportunities, build lead pipelines, or establish referral partnerships through your outreach campaigns?
• What geographic regions or industries are most important for your outreach focus right now?
• How do you currently qualify leads from LinkedIn or Email responses, and what criteria define a “good fit” contact? Ready to engage now vs not ready but potentially in a few months/years.
• What are the biggest challenges you face with digital prospecting today—lack of time, poor lead quality, low response rates, or something else?
• What would success look like for you over the next 90 days using LinkedIn and Email outreach—more meetings, more qualified replies, or higher-quality leads?

All-in-one workflow: Discovery → targeting → outreach → follow-up → tracking

Outbound Contact
Built for consistent, compliant outreach

Lead vs. Prospect: Clarify intent to prioritize outreach and follow-up

Positioning Relevance with Outbound Contact

A platform + success model designed to help teams connect with leads and contacts while keeping outreach personal and measurable.

Positioning Relevance

• Outbound platform for connecting with leads and contacts
• Automated LinkedIn and Email Outreach
• New Lead & Contact Lists
• Managed Playbooks
• Real-Time Engagement Reporting
• Dedicated Success Team

Program built for consistency: Automation, reporting, and repeatable execution.

Outreach Platform to Engage Leads & Contacts

Run coordinated LinkedIn + email campaigns, unify conversations, and optimize performance with testing and reporting.

• 1
  Automated Campaigns for Lead Generation Launch personalized LinkedIn + email outreach to engage the right prospects and drive qualified conversations.
• 2
  Targeted Lead Lists with Discovery & Verification Find and verify contact info using LinkedIn and Sales Navigator data.
• 3
  Import Lead Lists with CRM Sync Upload CSVs and sync activity to your CRM (or systems) via webhook.
• 4
  Tailored Messaging Based on Behavior Invites, emails, and follow-ups adjust based on engagement—maximizing relevance and response.
• 5
  Unified Messaging Inbox Track every LinkedIn + email reply in one centralized inbox for lead capture and follow-up.
• 6
  A/B Testing & Reporting Test messaging for different audiences and refine with reporting.

One flow: Built-in verification keeps discovery → outreach together.

Performance visibility: Real-time reporting on sends, deliveries, opens, and replies.

Sales Navigator Lead Searches

Create targeted lists with Sales Navigator Lead filters

• Build highly targeted prospect lists
  Use advanced LinkedIn filters such as industry, company size, geography, seniority, job title, and recent activity to focus outreach on true decision-makers.
• Match ideal contact profiles
  Align outreach precisely with your ideal contact criteria—avoiding broad, generic lists.
• Save and reuse lead searches
  Maintain consistent, repeatable targeting across campaigns while keeping prospect lists fresh and relevant.
• Improve response rates at scale
  Increase outreach quality, boost response rates, and create scalable LinkedIn + email engagement—without manual list building every time.

Lead criteria: Build repeatable saved searches for targeting.

Precision filters: Match profiles to your ideal targets.

Add a New Lead List in Outbound Contact

Import leads via your Sales Navigator Lead Search URL or upload a .CSV file

• Import leads via Sales Navigator or CSV
  Create a new Lead List and import prospects using a Sales Navigator Lead Search URL or by uploading a .CSV file from approved data providers.
• Native LinkedIn & external data support
  Import leads directly from LinkedIn and other external sources—eliminating manual cleanup and reformatting.
• Automatic field processing
  Sales Navigator imports preserve key fields for personalized LinkedIn and email outreach, while CSV uploads support flexible field mapping.
• Centralized lead management
  Keep all leads and contacts organized in one platform and move immediately from discovery to active outreach sequences.
• Faster campaign launch
  A streamlined import workflow reduces operational overhead and helps teams launch clean, consistent campaigns faster.

Outbound Contact LinkedIn & Email Campaign Sequence

Smarter Multichannel Outreach Launch outreach across every key channel with a unified approach that keeps your messaging consistent, relevant, and easy to scale. Launch Personalized Outreach Find the right prospects, build ICP sequences, personalize at scale, and track results—everything your team needs in one workflow. Multichannel touchpoints that feel natural Multichannel engagement works because it meets prospects where they’re most active. Use interest-based interactions, personalized messages, and activity-based triggers to build familiarity before direct outreach—creating trust and improving recognition. Intelligent timing and prioritization Engage prospects at the right moment with behavior-based triggers, channel sequencing, and smart prioritization that helps your team focus on the highest-intent contacts first—without adding complexity.

Unified flow: LinkedIn + email follow-up in one sequence. Better targeting: Start with the right prospects.

Lead Funnel / Reply

Lead Funnel & Lead Tagging in the Unified Message Inbox

Unified inbox: All conversations in one view. Connected flow: Discovery, verification, and replies stay linked.

Unified inbox for all conversations View every LinkedIn and email reply in one centralized inbox so no conversation is missed. Real-time lead tagging and prioritization Tag leads by priority, intent, deal type, geography, or custom criteria directly from the inbox as conversations unfold. Clear funnel visibility as replies come in Organize replies into funnel stages so teams always know the right next step. Assign ownership for faster follow-up Route high-intent replies to the right owner or team member so momentum isn’t lost. Standardize dispositions across the team Use consistent tags (qualified, not a fit, referral, nurture) to keep pipeline reporting clean and comparable. Sync key outcomes to your systems Capture meeting booked / not a fit / nurture outcomes so CRM handoffs stay accurate and timely.

Next Steps

Here’s a simple launch checklist—designed to keep implementation clean and predictable.