We Run LinkedIn Ads That Actually Work

We Run LinkedIn Ads That Actually Work

We turn your dream prospects into loyal fans with scroll-stopping ad funnels—crafted with care and fully managed by our expert team. You sit back, we bring the clicks.

Managed LinkedIn Advertising Campaigns | Outbound Contact

Managed LinkedIn Advertising Campaigns by Outbound Contact

Outbound Contact offers a comprehensive managed LinkedIn advertising service designed to drive high-performing campaigns. Our approach is crafted through a four-step process to ensure optimal results.

Service Overview

What you get in a full-service managed program

Goal

Outcome
Details

Drive measurable results from LinkedIn Ads through expert-led, full-service campaign management. Outbound Contact delivers creative, targeting, automation, and optimization in one solution.

What’s Included

Coverage
Details

Audience targeting, ad creative development, campaign setup, budget management, ongoing optimization, and reporting.

Ad Formats

Flexibility
Details

Sponsored Content, Message Ads, Conversation Ads, Dynamic Ads, and Text Ads to match campaign goals.

Optimization

Always-on
Details

Continuous performance tuning including A/B testing, CTR/CPL monitoring, and re-targeting strategies.

Creative Strategy

Brand-fit
Details

Custom ad copy and visuals aligned to your brand voice and value proposition to drive engagement.

Reporting Cadence

Bi-weekly
Details

Bi-weekly performance reports with insights and next-step recommendations for continuous improvement.

Our Four-Step Advertising Process

From ICP to scaling with optimization
1

Identify Your Ideal Customer

Audience
Description

Understand your business model, top clients, and sales goals to build precise, segmented audiences aligned with your objectives.

2

Write & Design Your Ads

Creative
Description

Expert copywriters and designers create scroll-stopping ads aligned with your brand—ensuring clarity, consistency, and strong calls to action.

3

Launch Campaigns

Deployment
Description

Deploy campaigns with a robust funnel setup including lead magnets, retargeting, CRM integrations, and automated follow-ups.

4

Optimize & Scale

Growth
Description

Continuously improve through A/B testing, new creatives, and scheduled strategy sessions to ensure long-term performance and ROI.

What You Gain With Our Managed Service

Benefits that support sustainable growth

Precision Targeting

Reach
Value Provided

Use LinkedIn’s advanced filters to target decision-makers by role, company size, industry, geography, and more.

Tailored Lead Magnets

Offer
Value Provided

Develop custom offers (e.g., guides, whitepapers, consults) that drive click-throughs and conversions.

Automated Sales Funnels

Automation
Value Provided

Link ads to email follow-ups and booking flows to streamline lead capture and nurturing.

Full Funnel Management

End-to-end
Value Provided

Support from awareness to conversion, ensuring no part of the sales journey is overlooked.

Strategy Reviews

Monthly
Value Provided

Monthly calls with your dedicated strategist to evaluate metrics and plan next steps.

Choosing Your Campaign Objectives

Map goals to actions and outcomes

Awareness

Objective
Purpose

Maximize brand visibility and share-of-voice through impressions.

Common Actions

Impressions, video views, brand recall

Consideration

Objective
Purpose

Encourage interest and interaction with your content or brand.

Common Actions

Clicks to website, social engagement, video views

Conversion

Objective
Purpose

Drive measurable actions like lead form submissions or website conversions.

Common Actions

Lead form fills, whitepaper downloads, meeting bookings

Objective Breakdown

What each objective type does

Brand Awareness

Impressions
What It Does

Impression-based campaigns to increase visibility among a wide audience.

Website Visits

Traffic
What It Does

Drive traffic directly to your landing pages or site content.

Engagement

Social
What It Does

Boost interaction with posts through likes, shares, comments, and follows.

Video Views

CPV
What It Does

Bid on cost-per-view with video content for awareness and storytelling.

Lead Generation

Lead Forms
What It Does

Use LinkedIn’s native lead forms pre-filled with user data for seamless prospect capture.

Website Conversion

Tracking
What It Does

Optimize for actions on your site such as downloads or contact form submissions (requires conversion tracking setup).

LinkedIn Advertising Formats | Outbound Contact

LinkedIn Advertising Formats

Explore the most common LinkedIn ad formats and how they support your funnel—from awareness and engagement to lead capture and conversion.

Ad Formats

Each format is paired with a visual + quick positioning

Carousel Ad

Story / Swipe
Best use

Tell a multi-step story, highlight multiple offers, or walk prospects through a framework.

Why it works

More surface area for benefits—each card can reinforce value and drive clicks.

Carousel Ad example

Document Ad

Download / Read
Best use

Promote guides, reports, and playbooks directly in-feed to educate and qualify leads.

Why it works

High-intent engagement—prospects consume value before they ever hit your site.

Document Ad example

Dynamic Ad

Personalized
Best use

Drive higher conversion rates using automatically personalized elements from LinkedIn profile data.

Why it works

Personalization increases relevance—ideal for right-rail desktop placements.

Dynamic Ad example

Single Image Ad

Fast Launch
Best use

Promote a single offer or message in-feed with strong creative and a clear CTA.

Why it works

Simple, scalable, and effective—great baseline format for testing new angles.

Single Image Ad example

Sponsored Messaging

Conversations
Best use

Drive results through engaging conversations delivered in LinkedIn Messaging.

Formats

Message Ads (single CTA) and Conversation Ads (choose-your-path).

Sponsored Messaging example

Text Ad

Right Rail
Best use

Quick, lightweight ads that appear in desktop placements and are easy to iterate.

Why it works

Great for efficient awareness and retargeting with simple creative and tight copy.

Text Ad example

Video Ad

Engagement
Best use

Build trust and attention with product demos, founder narratives, or proof-led storytelling.

Why it works

Strong for top-of-funnel awareness and mid-funnel education—ideal for retargeting viewers.

Video Ad example
Outbound Contact

At Outbound Contact, we deliver a powerful sales engagement platform built for revenue teams, combining LinkedIn automation and smart email sequences to drive awareness, boost engagement, and close more deals.

Get in Touch

14425 Falcon Head Blvd.
Building E, Suite 100
Austin, TX 78738

(512) 240-9299

info@outboundcontact.com

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