Full visibility across LinkedIn & email outreach
Outbound Contact provides clear, actionable reporting across every touchpoint in your multichannel outreach so teams can see how audiences engage from first contact through reply.
Understand what’s working, where engagement drops, and how to continuously improve performance across LinkedIn and email campaigns.
Multichannel engagement tracking
Track engagement across LinkedIn and email in a unified reporting view so you can understand performance at every step of your outreach.
LinkedIn engagement metrics
Connection → Conversation- Connection request sent
- Connection acceptance rate
- Message delivered
- Message replies
- Follow-up engagement
- Conversation status and progression
These metrics help teams evaluate how outreach performs before and after a connection is made.
Email engagement metrics
Deliverability → Reply- Emails sent
- Delivery rate
- Open rate
- Click-through rate
- Reply rate
- Bounce rate
- Unsubscribe and suppression tracking
Email reporting helps you assess message clarity, subject line performance, list quality, and overall deliverability health.
Unified campaign reporting
Bring LinkedIn and email engagement into one dashboard. Compare channel performance, identify what drives responses, and track progress over time.
One view
Single source of truth- See performance across channels without switching tabs
- Compare LinkedIn engagement vs. email engagement
Find what works
Messages & sequences- Identify which sequences and messages perform best
- Spot engagement drop-offs and friction points
Measure trends
Performance over time- Track engagement trends across campaigns and time periods
- Validate improvements as you iterate
Benchmarks & performance context
Benchmarks help you interpret results with the right context so you can tell what’s strong, what’s typical, and what needs refinement.
Benchmarks consider
Meaningful comparisons- Your industry and market
- Your audience segments
- Historical campaign performance
- Aggregated trends across similar outreach
Clear signals, clear next steps
Decide with confidence- Strong performance: scale what’s working
- On track: keep steady and continue testing
- Needs improvement: refine messaging, lists, and timing
Continuous optimization & insights
Use reports to improve response rates and conversation quality. Apply insights while campaigns are running to drive better outcomes.
Refine messaging
Clarity & relevance- Improve messaging and subject lines
- Strengthen calls-to-action
- Identify best-performing themes
Tune sequencing
Timing & follow-up- Adjust follow-up timing
- Reduce drop-offs between touches
- Promote steps that drive replies
Improve targeting
Quality & fit- Refine audience criteria
- Identify high-performing segments
- Support deliverability health
Every metric connects to outreach activity and next steps so teams know exactly what to adjust for better performance.
Summary
Campaign Reports & Engagement Tracking in Outbound Contact help business teams measure, interpret, and improve multichannel outreach.
What you get
End-to-end visibility- Visibility across LinkedIn and email engagement
- Clear measurement of acceptance, opens, clicks, replies, and bounces
- Benchmarks for accurate performance evaluation
- A centralized reporting experience tied to outreach execution
How teams use it
Faster iteration- See where engagement drops and remove friction
- Double down on messages and sequences that perform
- Track improvements over time with confidence