Using Chat GPT to Generate Content for LinkedIn and Email Outreach, Generate Objection Responses and Follow Up Messages for No Replies. [+Prompt Examples]

Chat GPT infiltrated many aspects of our lives, whether we like it or not. 

While some are panicking about Chat GPT taking over their jobs, others found ways to use it to be more effective in their everyday tasks. 

You’ve probably already heard that Chat GPT, among other fields, proved itself to be very useful for lead generation, sales, and cold outreach overall. 

Basically, as a language model based on artificial intelligence, Chat GPT can be a powerful tool for writing highly personalized sales templates that get replies and help you book meetings. 

But, pretty much like with people, it only works if you know how to “converse” with it, that is, to give precise and correct prompts.

In this post, we will show you how to use Chat GPT for sales, or, more precisely: 

• Converse with Chat GPT to get the most effective cold templates for sales;
• Give feedback to Chat GPT for sales to adjust the answers to be more effective;
• Create hyper-personalized sales messages by uploading your leads’ LinkedIn profiles;
• Put together messages to use in sales automation tools;
• And will give you ideas on when (and how) to use Chat GPT for sales to save time and create messages that get replies.
  
  

Basics of Using Chat GPT For Sales 

Not everyone knows how to communicate with Chat GPT, which is the key factor in successfully using this very advanced chatbot. 

Basically, the better prompts you give, the more satisfying results Chat GPT will bring back.

However, bear in mind that the prompt you give doesn’t need to be final. 

Once you give the initial prompt to Chat GPT, you can always adjust its answers in 3 ways: 

• by giving another prompt(s) a try;
• by feedbacking the answer and giving additional prompts to make Chat GPT adjust the answer;
• by editing the answer manually to fit your need, especially if it needs a small tweak. 

Additionally, you can use Chat GPT for sales in combination with a LinkedIn automation tool and cold email software, such as Outbound Contact, to create sales messages for emails, InMails, regular LinkedIn messages, any follow-ups, or even create entire outreach branches in Smart sequences in case your lead doesn’t answer [see the image below].

Furthermore, Outbound Contact allows you to A/B test LinkedIn connection requests, subject lines for emails and InMails, and any message body copy, so you can consider more than one input when using Chat GPT for sales. 

Outbound Contact’s reporting allows you, aside from other analytics, to review A/B testing step by step and make data-driven decisions on what sales message worked best for your target leads. 

Now, let’s go ahead and show you a practical example of how to use Chat GPT for sales. 

How To Give Prompts To Chat GPT For Sales Messages 

In this section, we will show you how to use Chat GPT to write a cold email. 

For the best results, we always advise our users to give precise instructions on the types of sales messages they want Chat GPT to write. 

Also, sometimes you need to emphasize that you need Chat GPT to generate both a cold email and a corresponding subject line, and sometimes by simply asking it to write an email, it will suggest the subject line as well. 

Chat GPT is not perfect, and it cannot read your thoughts (for now!), so always strive to be as precise as possible when giving prompts. 

The more detail you provide, the more satisfying the result will be. 

So, let’s go ahead and see different ways to converse with Chat GPT for sales. 

Way #1 Copy & Paste information and give a prompt.

So, to start, assemble the following on a sheet of paper: 

• The characteristics of your ICP and Buyer Persona(s) within;
• Pain points of your Buyer Persona and how your problem solves those pain points;
• Unique selling proposition of your product or service. 

Then, you can copy and paste the relevant information, such as the desired length of your email, your Buyer’s Personas goals and pain points, how your product solves them, and/or your product’s USP. 

So, this was an initial prompt.

Write a cold email using up to 80 words (signature excluded) and a subject line to my buyer persona. 

My buyer persona is Chief Revenue Officer, who wants to schedule as many meetings as possible with qualified leads and find a way to connect or reach as many leads as possible in the shortest amount of time. Basically, the goal is to increase company revenue while putting in the least amount of time. 

Outbound Contact combines LinkedIn and Email Outreach into Smart Sequences (smart algorithms that generate actions based on lead engagement), identifies and verifies lead data without being connected to LinkedIn. 

The platform is cost-effective because it is an all-in-one platform that prevents software exhaustion and enables sales teams to reach qualified opportunities in less time. 

This is the freshly generated message:

Subject: Maximize Your Sales Meetings with Outbound Contact

Hi [First Name],

Do you want to streamline your outreach process and schedule more meetings with qualified opportunities? Outbound Contact provides a multi-touch platform that combines email sequences and LinkedIn outreach in one place.

Our data algorithms identify and verify contact business emails and that effort saves sales teams a lot of time. Outbound Contact helps SDR teams from software exhaustion and brain drain by enabling focused touchpoint and real opportunities.

Schedule some time with Outbound Contact and discuss how we can maximize your efforts and add more opportunities into your sales funnel and ultimately your bottom line.

Sincerely,

[Your Signature]

I personally found this email to be a bit too salesy and kind of “dry”. And this is exactly what I mentioned as a feedback. 

Chat GPT Prompt: Thank You (Yes, I actually wrote “Thank You” to Chat GPT haha) Please create an email a little less salesy and keep it 80 words or less. 

So, there’s no need to write an entirely new prompt. You can give honest feedback to Chat GPT. 

This is the regenerated message:

Hi [First Name],

If you are looking for a way to connect with leads more efficiently and schedule more meetings with qualified prospects, consider Outbound Contact. Our multi-touch platform combines Linked and Email outreach into smart sequences, which saves time and money and avoids software exhaustion.

With Outbound Contact, you can maximize touchpoints with leads using smart algorithms that identify and verify business emails without being connected to LinkedIn. Interested in learning more? Schedule a 15 minute demo to see how Outbound Contact can help.

Talk soon!

As you may see, you can go on and on like this. 

You can give feedback to Chat GPT on any part of the sales message you get or even edit the initial prompt until you find the most satisfying results. 

Here’s where you can edit your prompt. 

I will again remind you that, sometimes, it’s easier and better to edit the email manually or even mix and match different parts of different sales messages generated by Chat GPT. 

Way #2 Copy & Paste information and give a prompt to use messages in a sales automation tool.

You can apply the same principle (or any other below) to prepare sales messages to use in sales automation software. 

Just make sure you tell chat GPT which variables (placeholders) you would like it to use so that the sales automation tool you’re using can personalize your outreach at scale. 

I used the same prompt as above, just changed the instructions part. 

Here’s the prompt. 

Newley generated update:

Subject: Streamline Your Outreach with Outbound Contact

Hi {First Name},

As the {Current Job Title} at {Company Name}, you are likely looking for ways to streamline your lead outreach process and connect with qualified prospects efficiently. 

This is how Outbound Contact can help. Our multiple touchpoint platform combines LinkedIn and Email outreach into Smart Sequences, saving you time and money while maximizing your outreach, resulting in more opportunities in your sales funnel. The Outbound Contact smart algorithms act on lead engagement, allowing for more targeted and effective communication. 

Let’s schedule a demo to discuss further and how Outbound Contact can put this into action for you!

Thanks,

{First Name}

I liked the answer, but I noticed it was above 80 words. (again, always check cause Chat GPT is not perfect!)

So, I gave feedback and got another result. 

(Also, by clicking the “Regenerate response” button, you can probably go on and get new solutions for on and on.)

Way #3 Upload your lead’s LinkedIn profile and give a prompt.

You can upload your lead’s LinkedIn profile and give the same instructions as above to write a more personalized message. 

#1 Go to your lead’s LinkedIn profile and download it in PDF format. 

Upload it to your drive, then open the document, and click Share > Anyone with the link. 

You cannot just copy & paste someone’s LinkedIn URL because Chat GPT is not “on LinkedIn”, and what’s on social media is not considered publicly available information for Chat GPT.

Copy and paste the link into Chat GPT, and give instructions. 

Write a cold email using up to 80 words (signature excluded) to Janneth. 

Make sure you reference something from her work history to personalize the email. 

The purpose of my message is to schedule a meeting to discuss my product that can help automate outreach, maximize the number of touchpoints with her contacts and ultimately book more meetings. 

https://drive.google.com/outboundmarketingexample

This is what generated:

Subject: {Janneth} let’s talk about automating your outreach

Hi {Janneth}! 

I came across your profile and your background is impressive and see you have experience with {data from LinkedIn profile}. I wanted to reach out to you and introduce how Outbound Contact can assist with automating your current outreach efforts, maximize contact touchpoints and book more meetings. 

Would you be interested in scheduling a meeting to discuss how the Outbound Contact platform can add additional value to your sales team?

Thank you for your time!

{Your Signature}

I wanted enhance the message, so I asked Chat GPT to give me a few other solutions. 

And another one. 

Sure! Here are a few different versions of the cold email to Janneth:

Subject Line: Taking Your Sales Outreach to the Next Level!

Dear Janneth, 

I hope this email finds you well. I am impressed with your background in sales development and wanted to reach out to discuss Outbound Contact that can help take your current outreach to the next level. 

Outbound Contact is designed to automate outreach and maximize touchpoints with leads, allowing you to push more deals to your upper sales funnel. I believe we could be a great asset to your sales team and I would love to share with you how. 

If you would like to learn more, I would be happy to schedule a demo with you. 

Thank you for your time and consideration,

{Your Signature}

Another option:

Subject Line: A New Way to Boost Linked and Email Outreach for {Janneth}

Dear Janneth, 

I hope you are having a good day! I reviewed your background and I like your recent experience with {Linked Past Experience Listings} and wanted to reach out to discuss Outbound Contact that can help take your current outreach to the next level. 

Outbound Contact is used to customize programs that automate outreach and maximize touchpoints with leads, allowing you to push more deals to your upper sales funnel. I believe we could be a great asset to your sales team and I would love to share with you how. 

If you would like to learn more, I would be happy to schedule a demo with you. 

Thank you for your time and consideration,

{Your Signature}

Another option:

Subject Line: {Janneth} Increase Sales Productivity for {Current Company}

Dear Janneth, 

How are you? I hope your week is going well. I wanted to reach out and discuss Outbound Contact that can help take your current outreach to the next level. 

Key areas of our focus for our clients:

• Automated LinkedIn
• Smart Email Sequences
• AI Powered Data Searches
• Smart Sequences
• Lead Funnels
• CRM Integration

Outbound Contact is used to customize programs that automate outreach and maximize touchpoints with leads, allowing you to push more deals to your upper sales funnel. I believe we could be a great asset to your sales team and I would love to share with you how. 

If you would like to learn more, I would be happy to schedule a demo with you. 

Thank you for your time and consideration,

{Your Signature}

Remember that you can also combine the 1st, 2nd, and 3rd ways to give prompts for more precise instructions. 

That is, upload your lead’s background/resume and then write their pain points, goals, and your product’s unique selling points in the prompt. 

Sales templates, cold outreach strategies, and industry innovations delivered straight to your inboxGET INSTANT UPDATES

Way #4 Use LinkedIn posts to personalize icebreakers in your cold emails.

A great way to instantly connect with your leads and increase your response rates is to make a reference to their LinkedIn post that resonated with you and that (ideally) you can tie to your product or service. 

Just copy and paste the post to Chat GPT and give a prompt to use it in the introduction of your cold email. 

The reason why you cannot just copy and paste the link to the blog to Chat GPT is that the Chat GPT can only use publicly available information, and therefore it cannot access LinkedIn and other people’s profiles. 

Here’s what my prompt looked like. 

Write a cold email to Janneth and personalize the introduction by making a reference to her recent post:

INSTRUCTIONS: LinkedIn Post

3 Most Important Things to Remember in Sales:

1. Listen
2. Presenting or Selling?
3. Believe in Your Product or Service

After the introduction, generate interest of Outbound Contact:

INSTRUCTIONS: Unique Points for your service

Unique Selling Points

• Seamless Outreach
• Cost Effective
• Avoid Software Exhaustion
• Increase New Opportunities

Potential Pain Points for Janneth:

Too much time sourcing leads with low ROI. 

INSTRUCTIONS: Do not exceed 100 words

This is what I’ve got. 

Here is what was regenerated:

Subject: Sales Tips {Product or Service} – Good Match for {Target Company Name}

Hello Janneth, 

I am across your LinkedIn post on the 3 Most Important Considerations for Sales Teams and I agree with your insight. As a fellow sales professional, I completely understand the importance of listening, presenting and believing in what you sell.

I want to share with you how we have helped professionals with similar backgrounds, streamline their sales process and save a ton of time. Using {Product or Service} is an all-in-one platform that offers seamless multi-channel outreach, eliminating the need for multiple tools and logins, eliminating SDR/BDR burnout. Our customers have seen a significant increase in meetings and a decrease in time, resulting in higher ROI.

Is this something that can benefit your sales team? Let’s set up a time to discuss {Product or Service} in more detail. 

Sincerely,

{Your Signature}. 

Way #5 Use Chat GPT to fight the most common objections.

The simplest way to use Chat GPT to fight the most common objections to cold emails is to upload the email you’ve sent, your lead’s objection, and give instructions to Chat GPT to answer it. 

You can copy/paste the majority of the information. 

Here’s what my prompt looked like. 

This is what I got from Chat GPT.

{First Name},

Thanks for getting back to me. I understand you have another solution in place currently. 

If I may, I would love to know specific pain points, if any, with your current solution. Our clients have reported saving both time and money using Outbound Contact, and our AI Powered algorithms have assisted them with connecting to qualified prospects in a shorter period of time. We have also received end-user feedback on the streamlined setup process, which enables our customers to get up and running without having to learn, yet another platform. 

I would appreciate the opportunity to set up a brief call to compare what you have in place versus Outbound Contact. Would you be open to the discussion?

Thank you!

{Your Signature}

Way #6 Use Chat GPT to write follow-ups after no response.

Following the previous example, you can also ask Chat GPT to write a follow-up emails after no response. 

The easiest way to give a prompt to Chat GPT is to copy/paste the email and give instructions. 

Of course, if you need something more specific, make sure you include details too. 

My prompt was very simple this time. 

Write a follow up to this email after no response.

Subject: Sales Tips {Product or Service} – Good Match for {Target Company Name}

Hello {First Name}, 

I am across your LinkedIn post on the 3 Most Important Considerations for Sales Teams and I agree with your insight. As a fellow sales professional, I completely understand the importance of listening, presenting and believing in what you sell.

I want to share with you how we have helped professionals with similar backgrounds, streamline their sales process and save a ton of time. Using {Product or Service} is an all-in-one platform that offers seamless multi-channel outreach, eliminating the need for multiple tools and logins, eliminating SDR/BDR burnout. Our customers have seen a significant increase in meetings and a decrease in time, resulting in higher ROI.

Is this something that can benefit your sales team? Let’s set up a time to discuss {Product or Service} in more detail. 

Sincerely,

{Your Signature}

This is what I got. 

This was generated

Hi {First Name},

I wanted to follow up on my previous email in regards to optimizing your upper sales funnel. 

Our platform combines Email Sequences and LinkedIn Outreach into Smart Sequences that adapt to your lead engagement. This sales enablement process allows you to connect with more qualified leads in less time. 

If you are interested in learning more about Outbound Contact to help maximize your outreach through LinkedIn and Email automation, let me know and I would be happy to schedule a demo and setup a free trial. 

Sincerely,

{Your Signature}

I didn’t like the answer because I wanted my lead to answer or start a conversation with me instead of pushing for a sales pitch. 

How To Give Prompts To Chat GPT For Sales Subject Lines 

Whether writing an email or InMail, subject lines are the key factor to a higher open rate. 

In this part, we will show you 3 ways how to use Chat GPT for sales subject lines. 

Way #1 Copy & paste your cold email and give a prompt. 

Copy and paste the email to Chat GPT and ask it to suggest subject lines. 

Here’s what my prompt looked like. 

ChatGPT Prompt: Suggest catchy subject lines for the following email that will create more open rates

Dear Janneth, 

I hope this email finds you well. I am impressed with your background in sales development and wanted to reach out to discuss Outbound Contact that can help take your current outreach to the next level. 

Outbound Contact is designed to automate outreach and maximize touchpoints with leads, allowing you to push more deals to your upper sales funnel. I believe we could be a great asset to your sales team and I would love to share with you how. 

If you would like to learn more, I would be happy to schedule a demo with you. 

Thank you for your time and consideration,

{Your Signature}

This was generated

1. Revolutionize Your Outreach Strategy with Outbound Contact
2. Maximize Your Touchpoints and Generate More Leads
3. Say Goodbye to Software Exhaustion and Hello to Increased Efficiency
4. Unlock the Power of AI-Powered Outreach with Outbound Contact
5. Join the Future of Outreach with Outbound Contact’s Smart Sequences
6. Make Every Lead Count with Outbound Contact’s LinkedIn and Email Integration
7. Get More Qualified Leads in Less Time with Outbound Contact
8. Ready to Boost Your Outreach Results? Let’s Demo Outbound Contact Today!
9. Streamline Your Outreach Process and See Higher ROI!
10. Convert More Leads Using Outbound Contact

You can go ahead and play with it just like we did in the previous examples. 

I asked Chat GPT to make the subject lines shorter, for example. 

Chat GPT Prompt: Can you make the subject lines 60 characters?

This was generated

1. Revamp Your Outreach with Outbound Contact
2. Maximize Touchpoints, Generate Leads
3. Efficient Outreach with Outbound Contact
4. Unlock AI-Powered Outreach
5. Join the Future of Outreach with Outbound Contact
6. Make Every Lead Count with Outbound Contact
7. Get More Qualified Leads with Outbound Contact
8. Boost Results: Demo Outbound Contact Today!
9. Streamlined Outreach and Higher ROI!
10. Convert Leads with Outbound Contact

Way #2 Insert keywords and important information and give a prompt.

Describe your product (you can also copy and paste information regarding your ICP and Buyer Persona that you think should be included in your subject line) and give a prompt to Chat GPT. 

Here’s my prompt. Make suggestions for cold email subject lines up to 60 characters in which I am trying to pitch my product (sales automation)?

This was generated

1. Revolutionize Outreach with Multi-Channel Automation
2. Increase Meetings and Sales with All in One Platform
3. Sat Goodbye to Software Exhaustion and Hi to New Sales
4. Automate Your Sales and Boost Your Profit
5. Maximize Sales Efficiency with Multi-Channel Outreach
6. One Platform, Cost Effective Outreach
7. Multi-Channel Outreach to Maximize Results
8. Save Time and Increase Sales with Streamlined Automation
9. Avoid SDR Burnout and Increase Lead Counts
10. Effortless Multi-Channel Outreach for Increased Profit

Summary 

As you may see, your options for using Chat GPT for sales are infinite. 

Our only advice is not to be afraid to experiment and to give new prompts and feedback until you are completely satisfied with the result. 

Also, keep in mind that you can always manually adjust any solution Chat GPT suggests.