Business Profile

Transworld Business Advisors (TBA) is a leading business brokerage firm specializing in helping business owners buy and sell businesses. With a strong reputation in the market, those TBA brokers looking to enhance their outreach efforts to reach more business owners and secure more brokering deals, each brokerage would be well suited for a solution that could streamline their outreach process, make their services more visible, and position them as the go-to advisors for business transactions.

Potential Challenges for Business Brokers

1. Limited Outreach Capacity: In some cases, TBA brokers traditional outreach methods can be time-consuming and limited in scope, making it difficult to reach a wide range of businesses.
2. Awareness and Connection Building: Establishing initial contact and building awareness about TBA broker’s services among business owners can be challenging with managing current  day to day operations.
3. Efficient Deal Closure: The manual process of following up with potential clients can be inefficient and lead to missed opportunities.

Solution: Outbound Contact

Outbound Contact provides a comprehensive solution to address these sorts of challenges. Key features implemented include Linkedin Automation and Smart Email Sequences plus a dedicated success manager to manage content, campaigns and replies. 

1. LinkedIn Automation:

• Building Awareness: Outbound Contact’s Linkedin Automation can enable TBA brokers to automate connection requests and initial outreach messages. This feature can help TBA brokers build awareness and establish connections with a larger number of business owners in a shorter time frame.
• Targeted Outreach: By using advanced filters and search capabilities, TBA brokers can target specific industries and geographies, ensuring their messages reach the most relevant potential business sellers.

2. Smart Email Sequences:

• Personalized Communication: Smart Email Sequences can allow TBA brokers to create personalized email campaigns that nurture prospective businesses through a series of automated, yet customized, follow-ups.
• Timely Follow-Ups: The platform ensures timely follow-ups with potential business sellers, significantly increasing the chances of moving leads further down the sales funnel.

Implementation

Phase 1: Setup and Integration

• Outbound Contact’s team can work closely with TBA brokers to integrate the platform into their existing CRM system and current lead flow.
• Customized Linkedin and email templates can be created to align with TBA brokers individual brand and messaging.

Phase 2: Training and Onboarding

• TBA brokers would schedule a call with Outbound Contact and go over all ICP’s (ideal customer/business profiles to target). 
• Lead funnel and message tagging established. 
• Once targets are established, Outbound Contact builds the business lead list.
• Campaigns and campaign messages are created by Outbound Contact. 
• Initial campaigns are launched to test and refine the outreach strategies.
• Additional content posts (typically a 500 word article) are created to increase the Linkedin Social Selling Index. 
• Campaigns go live.
• Account review (review all engagement activity and leads) meetings are scheduled.

Phase 3: Execution and Optimization

• With campaigns in full swing, Outbound Contact continuously monitors outbound message effectiveness and inbound replies from prospective businesses. Performance metrics are provided by Outbound Contact weekly.
• These data insights allow TBA broker campaigns to get optimized for messaging and targeting strategies, ensuring for maximum engagement and conversion rates.

Successful Results

1. Increased Outreach Efficiency:

• TBA broker Linkedin outreach capacity can increase by 60%, allowing brokers to connect with more business owners than ever before.

2. Improved Lead Engagement:

• Engagement rates on LinkedIn and email campaigns see a significant boost, with a 40% increase in response rates.

3. Higher Deal Closure Rate:

• With a more streamlined and efficient outreach process, TBA brokers have potential to close 30% more deals within the first six months of using Outbound Contact.

4. Enhanced Brand Awareness:

• The automated and targeted outreach efforts position TBA brokers as a relevant and valuable service provider in the eyes of prospective businesses and business sellers/buyers. 

Conclusion

By leveraging Outbound Contact’s LinkedIn Automation and Smart Email Sequences, TBA brokers can successfully transform their outreach strategy. The platform not only optimizes business broker efforts, but also secures the best business opportunities, ultimately driving more business and solidifying a TBA brokers position in the market.

Outbound Contact can prove to be an invaluable tool in helping TBA brokers reach out to more businesses, build lasting connections, and broker more deals, showcasing the power of technology in modern business brokerage.