Enhancing Marketing Outreach and Content Distribution with Outbound Contact
Combine Email with your LinkedIn outreach, all in one sequence and triple your response rates.
Outbound Contact enables marketing teams to efficiently find new leads, distribute content, and promote events using automated outreach via LinkedIn and email. By leveraging Outbound Contact’s features, marketing teams can expand their reach, personalize their messaging, and optimize their campaigns for better engagement and conversions.
📣 Outbound Contact Use Case: Marketing Teams
| Category | Details |
|---|---|
| Purpose | Automate outreach, distribute content, promote events, and grow network visibility through LinkedIn and email—at scale. |
| Key Features Utilized | – Unlimited Email Accounts – Smart Sequences – Email Finder & Verifier – Personalized Images & GIFs – A/B Testing & Analytics – Network Expansion – Content Sharing Campaigns – Event Promotion Tools – Smart Inbox – Engagement Steps (View, Follow) – Targeted Content Distribution – Seamless LinkedIn/Sales Navigator Integration – Conditional Follow-Ups – Lookalike Audience Creation |
🔄 Marketing Workflow Overview
| Stage | Actions |
|---|---|
| Setup & Integration | – Connect multiple email accounts – Integrate LinkedIn & Sales Navigator |
| Lead & Partner Discovery | – Use LinkedIn filters to find leads/partners – Import search URLs – Enrich and verify email addresses |
| Personalized Outreach | – Build Smart Sequences with behavioral logic – Personalize messages with custom variables, images, and GIFs |
| Campaign Execution | – Automate content sharing (email + LinkedIn) – Promote events to relevant audiences – Use A/B testing to refine campaigns |
| Automation & Management | – Centralize communication via Smart Inbox – Automate LinkedIn + email tasks (connect, message, InMail) |
| Optimization & Scaling | – Review analytics and campaign reports – Refine strategy using engagement data – Scale without limits—add more users, steps, or campaigns at no extra cost |
🌟 Marketing Benefits
| Benefit | Description |
|---|---|
| Efficiency | Save time by automating repetitive tasks like content sharing and outreach. |
| Scalability | Reach more leads with no extra costs using unlimited accounts and sequences. |
| Personalization | Drive engagement through targeted, behavior-driven messages and visuals. |
| Optimization | Continuously improve results using built-in analytics and A/B testing. |
| Thought Leadership | Grow your network and establish your brand as a go-to resource through consistent content visibility. |
| Targeted Outreach | Reach the right audience at the right time using LinkedIn insights and behavioral triggers. |
📈 With Outbound Contact, your marketing team can focus on strategy and creativity—while automation handles outreach, engagement, and distribution at scale.
At Outbound Contact, we deliver a powerful sales engagement platform built for revenue teams—combining LinkedIn automation and smart email sequences to drive awareness, boost engagement, and close more deals.
Get in Touch
14425 Falcon Head Blvd. Building E – Suite 100
Austin, TX 78738
(512) 240-9299
info@outboundcontact.com
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