Transworld – Oregon / LA

Campaign Summary Report – Johnathan Choe

Campaign Summary Report

Client: Johnathan Choe
Reporting Period: April 1, 2025 – May 29, 2025
Total Positive Replies: 26 (LinkedIn: 17, Email: 9)

LinkedIn Outreach Performance

MetricValueBenchmarkStatus
Connection Requests Sent1,254——
Connections Accepted19910–25%16% (On Target)
Replies Received (1st Msg)321–4%16.1% (Above)
Positive Replies (LinkedIn)171–4%8.5% (Strong)
InMails Sent145——
InMail Response RateNot tracked1–4%—

Cold Email Outreach Performance

MetricValueBenchmarkStatus
Emails Sent1,282——
Emails Opened397 (31%)8–20%Above
Clicks16 (1.25%)1–5%On Target
Replies Received91–3%2.27% (Good)
Positive Replies (Email)91–3%2.27% (Good)
Bounce Rate0%<3%Excellent

Summary Insights

LinkedIn Campaign

  • 199 accepted connections with 32 replies (16.1% reply rate).
  • 17 of those were positive replies (8.5% of accepted connections).

Email Campaign

  • 397 emails opened (31% open rate).
  • 9 replies (2.27% of opens), all were positive and within benchmark.

Recommendations

LinkedIn

  • Continue strong outreach cadence and add personalized follow-ups.
  • Use recent activity triggers or job changes for deeper personalization.

Email

  • Use high-performing subject lines from April to guide future tests.
  • Include additional CTA variation to encourage more replies.

General

  • Stagger outreach across both channels mid-week for optimal performance.
  • Leverage CRM to prioritize high-engagement leads for retargeting.