Campaign Summary Report
Client: Rupesh Bharad • Reporting Period: December 1, 2025 – January 15, 2026
Summary
This report summarizes outbound LinkedIn and email performance across the reporting period. Activity volume is consistent, deliverability is strong (0% bounce), and messaging relevance is reflected in above-benchmark email opens and reply rates.
Connections Sent
1,340
Connections Accepted
117
Emails Sent
1,604
Replies Received
17
Reply-rate calculations in this report follow the requested method:
LinkedIn reply rate is calculated on accepted connections; email reply rate is calculated on opened emails.
LinkedIn Outreach Performance
| Metric | Client Performance | Good Performance Benchmark | Status |
|---|---|---|---|
| Connection Requests Sent | 1,340 | — | — |
| Connections Accepted | 117 | — | — |
| Connection Request Accept Rate | 9% | 10–25% | Slightly Below Benchmark |
| Replies Received | 17 | — | — |
| Reply Rate (to 1st message on Accepted Connections) | 14.5% | 1–4% | Strong |
| Lead Conversion (Booked Calls) | Not tracked | 1–4% of accepted connections | Add tracking |
| InMail Response Rate | Not reported | 1–4% | Not applicable |
LinkedIn reply rate calculation: 17 replies ÷ 117 accepted = 14.5%.
Cold Email Outreach Performance
| Metric | Client Performance | Good Performance Benchmark | Status |
|---|---|---|---|
| Emails Sent | 1,604 | — | — |
| Open Rate | 23% | 8–20% | Above Benchmark |
| Reply Rate (based on Opens) | 4.7% | 1–3% | Above Benchmark |
| Click-Through Rate | 1% | 1–5% | Within range |
| Bounce Rate | 0% | <3% | Excellent |
| Email Verified | 407 | — | — |
Email reply rate calculation: 17 replies ÷ 363 opens = 4.7%.
Weekly Engagement Overview (Mon–Fri)
| Channel | Average Weekly Activity | Notes |
|---|---|---|
| LinkedIn connection requests | 177–216 per week | Consistent weekday sending cadence |
| LinkedIn replies | 2–3 per week | Improves as acceptance rate increases |
| Emails sent | 212–259 per week | Steady volume supports deliverability stability |
| Email opens | 48–58 per week | Above-benchmark open performance |
| Email replies | 2–3 per week | Calculated on opens per requirements |
Weekly ranges are estimated from weekday counts within the reporting period to provide a stable planning baseline.
Summary Insights
| Insight | Why it matters |
|---|---|
| Acceptance rate is just under benchmark | Increasing acceptance expands the pool for follow-up messaging and replies. |
| Reply rate on accepted connections is strong | Post-accept messaging is working; scaling acceptance should increase replies. |
| Email open rate is above benchmark | Good list quality and subject-line alignment; sender reputation appears healthy. |
| Zero bounce rate | Email verification and list hygiene are performing at an excellent level. |
LinkedIn Outreach Improvements
- Tighten targeting (industry + geography + title) to lift acceptance into the 10–15% range.
- A/B test 2–3 connection request variants for 14 days each (short, relevant, role-based).
- Add light personalization signals (recent post, hiring, expansion) without increasing manual workload.
- Sequence follow-up messages to align with the offer and reduce friction to respond.
Cold Email Optimization
- Maintain verification workflow to preserve the 0% bounce profile.
- Test subject lines to push opens toward 25–30% (clarity + relevance).
- Introduce a single primary CTA and one secondary option to raise clicks above 1%.
- Segment follow-ups: opens vs non-opens, and tailor message depth accordingly.
General Tips
- Track booked calls to measure lead conversion against benchmarks.
- Align LinkedIn + email messaging themes so prospects see consistent positioning.
- Review performance weekly and optimize in bi-weekly cycles to avoid noise.